top of page

2023
Branding • Visual Identity
Social Media Design
Vinny Santa Fé is a singer, musician and samba singer from Rio de Janeiro who sees his music as an instrument of social transformation. As his name suggests, the artist is intimately connected to his religiosity, carrying on his skin the bow and arrow of his orixá, Oxossí.
Starting from this symbolic matrix and looking for references in Brazilian popular culture, especially Afro-Brazilian, the artist's personal brand was created mixing the energy of the terreiro, the roda de samba and the gingado carioca.
An essential source of inspiration for the project was the work of artist Rubem Valentim, who in his own way reinterprets the iconography present in candomblé, constructing and deconstructing symbols from this universe.
Okê Arô!











bottom of page